Thredd Powers MuchBetter Israel Launch
Thredd has expanded its partnership with MuchBetter to support the MuchBetter Israel launch. This move strengthens MuchBetter’s international growth strategy and marks another milestone in its global expansion journey.
Previously, the companies successfully deployed programmes in the UK and Canada. Now, the MuchBetter Israel launch extends that footprint into a new regulated market. As a result, consumers in Israel can securely load funds and make payments using physical and virtual prepaid cards.
Enabling Secure Prepaid and Digital Wallet Services
Through this collaboration, Thredd provides the processing infrastructure for MuchBetter’s prepaid card and digital wallet programme. Consequently, users benefit from secure transactions, flexible payment options, and seamless digital experiences.
The programme operates on the Mastercard network. In addition, it leverages MuchBetter’s UK licence, approved for cross-border operations in Israel. Therefore, the company can enter the market efficiently while maintaining strict compliance standards.
Moreover, Thredd’s AI-first processing platform delivers end-to-end support. This includes transaction processing, fraud prevention, security controls, and programme management. Because of this integrated infrastructure, MuchBetter can accelerate time to market.
Accelerating International Expansion
International growth remains central to MuchBetter’s strategy. By working with Thredd, the company can launch across multiple geographies on a single global platform. Furthermore, this approach reduces operational complexity while ensuring high regulatory standards.
Thredd’s expertise in regulated markets also provides flexibility for future scaling. As the programme expands, additional payment form factors are planned. Thus, the MuchBetter Israel launch lays the groundwork for continued regional innovation.
Strengthening the Global Payments Ecosystem
Ultimately, this expansion highlights how issuer processing platforms can enable fast, reliable, multi-market launches. At the same time, it reinforces Thredd’s commitment to supporting next-generation payment solutions worldwide.
With Israel now part of its network, MuchBetter is well-positioned to continue scaling internationally while delivering secure and innovative digital payment services.
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