Strolid Inc., a pioneering tech-enabled automotive service company, today announced the appointment of Michael Donovan as Vice President of Marketing. This key addition to Strolid’s executive leadership team underscores its commitment to accelerating growth across its established US automotive Business Development Center (BDC) business and its rapidly expanding global vCon conversational intelligence platform.
Strategic Appointment Signals Next-Generation Growth
As Strolid continues to redefine customer engagement for automotive dealerships and beyond, Donovan’s appointment is a strategic response to increasing demand for high-touch BDC solutions and advanced conversational data analytics. Donovan will lead efforts to elevate brand visibility and drive market adoption for both business lines.
About Michael Donovan
Michael Donovan joins Strolid with nearly 20 years of digital marketing leadership in the automotive sector. As founder of OOMDO, Donovan built a high-impact agency specializing in Tier 3 automotive solutions, delivering innovative technology and measurable results for dealerships nationwide. He has also held senior roles at Dealerverse and Lia Auto Group, where he drove significant gains in digital engagement and lead conversion. Donovan is known for his multi-disciplinary approach, leveraging data-driven insights and creative storytelling to build brand equity and accelerate revenue growth.
Why Donovan Joined Strolid
Donovan cited Strolid’s culture of innovation and its dual focus on people and technology as decisive factors. “The automotive industry is at a crossroads, and Strolid has uniquely positioned itself to lead,” said Donovan. “My goal is to amplify our story, connect with dealerships meaningfully, and ensure our marketing strategies reflect the transformative impact of our BDC services and vCon technology. What excites me most is the opportunity to help dealerships unlock the full value of their customer conversations to sell more vehicles every month.”
CEO Perspective
Strolid’s Founder and CEO, Vin Micciche, commented: “I’ve known Michael Donovan since my days in retail. When we started, he believed in Strolid before most people knew what we were trying to build. He designed our first website for free when we were still figuring things out. That kind of friendship, loyalty, creativity, and belief is rare – and it’s exactly what he brings to our team every day as VP of Marketing.”
Next Steps and Vision
Donovan’s priorities include launching targeted marketing campaigns, refining Strolid’s brand narrative, and leveraging advanced analytics to demonstrate the impact of Strolid’s solutions on dealership performance.
