AMIRI, the global luxury fashion house founded in Los Angeles in 2014 by Mike Amiri, today announced a collaboration with Intelo.ai to deploy in-season optimization agents across its international retail network.
AMIRI’s approach to technology has always begun with the product and the client. As the house has grown from its Los Angeles beginnings to boutiques across the United States, Europe, the Middle East, and Asia, its investment in digital tools has been deliberate and quiet — chosen where it strengthens the relationship between the client and the collection, and where it gives the brand’s teams more time for the work only they can do.
Working alongside AMIRI’s merchandising and retail operations teams, Intelo.ai’s agents read demand and sell-through signals across the network and translate them into clear recommendations for replenishment and store-to-store balancing. The intention is straightforward: a client who walks into an AMIRI boutique should find the piece they came for, in their size, in the season it was made for.
The collaboration also marks a step in Intelo.ai’s own expansion across the United States, Italy, and the wider EMEA region, working with a house that bridges American creative vision and Italian artisanal craftsmanship.
The agents are being introduced in phases alongside AMIRI’s existing merchandising and retail systems, beginning with the brand’s directly operated network and extending across markets through the coming seasons.
