Medallia, Inc., the leading AI-driven platform for experience transformation, today announced it has been named the only Leader by Forrester in The Forrester Wave™: Customer Feedback Management and Analytics Solutions, Q3 2026. Medallia also received the highest scores among the vendors evaluated in both the Current Offering and Strategy categories, while earning the highest possible score across 15 criteria. The recognition affirms Medallia’s vision for a shifting market from delivering best-in-class feedback and analytics today to defining an AI-native, agentic future for customer experience.
“We believe being evaluated as the sole Leader in the Forrester Wave™ reinforces what our customers already know: true experience management today requires a system to connect enterprise-wide intelligence to real-time action – something we believe Medallia is uniquely positioned to deliver at enterprise scales,” said Sid Banerjee, Chief Strategy Officer at Medallia. “Winning the next decade of customer experience will not be defined through the lens of a survey, but by the ability to build continuous, multi-signal journeys. With our AI-first foundation, Medallia is driving the shift toward an agentic future, moving enterprises from simply monitoring experience to anticipating customer needs before they arise.”
Forrester’s report notes “Medallia’s strength is its rare combination of deep CX expertise, enterprise-grade scale, and a bold AI-centric vision.” In this evaluation, Medallia received the highest possible score of 5 out of 5 across 15 criteria, including omnichannel CX analytics, conversation intelligence for CX, digital behavior monitoring, governance, solution architecture, supporting services and offerings, and roadmap. Medallia’s investments in an AI-native platform, agentic capabilities, and experience orchestration are noted and customers cite the value of its in-house platform expertise for sophisticated programs.
Read Also: OpenSpace Unveils the Next Generation of Its Visual Intelligence Platform at Waypoint 2026
