AI in digital consulting is prompting agencies and enterprises to rethink traditional pricing models. As automation accelerates platform development and optimization, Vaimo has introduced value-based pricing to align costs with measurable business outcomes rather than time spent.
Why AI in Digital Consulting Is Challenging Billable Hours
For decades, billable hours defined how consulting services were priced. However, AI now reduces manual effort, shortens delivery timelines, and enables reusable solutions. As a result, time is no longer a reliable indicator of value.
Vaimo believes this shift is creating a growing gap between effort and impact. Therefore, organizations are exploring pricing models that better reflect the results delivered.
Value-Based Pricing Focuses on Outcomes
Vaimo’s value-based pricing model centers on business objectives and success metrics. Instead of charging for hours or tasks, projects are structured around outcomes, ensuring clients pay for measurable impact.
David Holender, CEO at Vaimo, compared the traditional agency model to a taximeter—familiar but outdated for modern digital work. He noted that clients using the value-based approach have experienced at least 30% more value, driven by lower total ownership costs and faster time to market.
Benefits for Enterprises Investing in Transformation
Enterprises investing heavily in digital transformation seek transparency and predictability. By separating pricing from time, value-based models improve incentive alignment between partners and clients.
Additionally, organizations can prioritize execution quality without being restricted by conventional delivery structures. This flexibility supports faster innovation while maintaining accountability.
A Flexible Future for Consulting Pricing
Despite the shift, Vaimo will continue offering time-based and fixed-price models. This multi-option strategy allows clients to choose the approach that best fits their project scope, risk tolerance, and maturity level.
As AI continues reshaping digital delivery, pricing strategies will likely evolve alongside it. Ultimately, the focus is moving toward meaningful outcomes, fair partnerships, and measurable business impact.
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