The FUTR Corporation (TSXV: FTRC) (“FUTR” or the “Company”), a consumer-centric platform for data valuation and monetization is pleased to announce a major technology milestone and business evolution: the integration of the FUTR Data Protocol and FUTR Utility Token into the FUTR AI Agent App.
FUTR’s AI Agent App is designed to put money back in consumer’s wallets through a powerful combination of a unique data monetization rewards system, personalized offers and intelligent agent-driven smart payment tools. By enabling direct consumer data contribution, as well as allowing Enterprises to contribute consented consumer data to AI Agents, the platform rewards participation by all stakeholders, while empowering Brands to enhance offer personalization and reduce customer acquisition costs.
FUTR helps consumers avoid irrelevant and overwhelming “marketing noise” by leveraging timely, complete, and transparent data—sourced directly from consumer contributions rather than through traditional, opaque methods like cookies and clickstream tracking.
Key Product Suite Evolution – FUTR Data Protocol Build and Integration
By partnering as the lead technology provider to the Foundation, the FUTR Corporation will assume multiple roles within the FUTR Data Protocol ecosystem—including Data Processor, Data Storage Provider, Fiat Partner, AI Agent Partner, Data Sales Enablement Partner, and Technology Operations and Platform Partner. Further details on each role can be found on the Foundation website.
The FUTR Utility Token is issued by the Foundation and, as part of the MSA, the FUTR Corporation will manage the distribution to consumers and Enterprises that contribute – or “stake” – data to the FUTR Data Protocol through its AI Agent App. The FUTR Corporation will also facilitate the packaging and provision of access to this data for Brands seeking to use it for opportunity identification.
Brands will pay for data-driven leads using the FUTR Utility Token. All contributed consumer data and purchased leads will be priced by the FUTR Data Protocol. The FUTR Data Protocol also enables pricing and incentivization for Enterprises that contribute enriched, consented consumer data – creating a robust and transparent consumer data supply chain.
Consumers are expected to redeem FUTR Utility Tokens in-app for AI Agent upgrades, premium products and services from Brand Partners, or convert them into Fiat under certain conditions. Enterprises and large consumers can also utilize FUTR Utility Tokens to reduce cash outlays for professional services obtained from ecosystem participants, as well as enterprise-level AI Agent capabilities.
