OKX, a leading Web3 technology company, has issued updates for March 20, 2024.
OKX Wins European Sponsorship Association Award for ‘Sport Sponsorship of the Year’
OKX today announced that it has been honoured with the European Sponsorship Association (ESA) Award for ‘Sport Sponsorship of the Year.’ This award recognizes OKX’s successful partnership with Manchester City Football Club, a collaboration that has been pivotal in enhancing the fan experience through innovative Web3 technology.
Over the past two years, the partnership between OKX and Manchester City has been characterized by a mutual passion for innovation. So far, this partnership has introduced OKX to millions of football fans worldwide via innovative Web3 experiences such as the OKX Collective metaverse, giving fans the opportunity to interact with Manchester City players and OKX Ambassadors like Jack Grealish and Alex Greenwood. OKX and Manchester City have also collaborated to host NFT trainers designed by Manchester City player Alex Greenwood on the OKX NFT Marketplace, among other initiatives.
This award is a testament to OKX’s successful use of their sponsorship rights, starting as the Official Training Kit Partner of Manchester City and later becoming its Official Sleeve Partner. Its 2022-23 fan survey revealed that 22% are aware of the OKX brand, 61% have brand affinity and 63% are more likely to consider OKX the next time they need a crypto wallet.
