As organizations move from AI experimentation to enterprise execution, technology leaders are under pressure to make AI relevant to people, workflows, and business outcomes. At Info-Tech LIVE 2026 in Las Vegas, June 9 to 11 at the Bellagio, Info-Tech Research Group will feature keynote insights from Mark Adams, entrepreneur, advisor, and globally recognized AI transformation leader. Adams will show CIOs and senior IT leaders how lessons from the world’s most influential brands, cultural moments, and creative transformations can help organizations turn AI disruption into lasting enterprise impact.
At Info-Tech LIVE 2026 in Las Vegas, Attendees Will Explore:
- How AI is reshaping influence, creativity, and enterprise transformation
- Why organizations struggle to turn AI experimentation into meaningful, measurable outcomes
- What CIOs can learn from high-stakes brand and cultural transformations
- How leaders can use storytelling, simplification, and execution discipline to strengthen AI adoption
LAS VEGAS, May 15, 2026 /PRNewswire/ – Info-Tech Research Group has announced that Mark Adams, the entrepreneur, advisor, and AI transformation leader widely known as “Hollywood’s AI Insider,” will join the mainstage keynote lineup at Info-Tech LIVE 2026 in Las Vegas. Taking place June 9 to 11 at the Bellagio, the flagship IT conference will bring together thousands of CIOs, CTOs, CISOs, and senior technology leaders to explore how agentic AI, governance, leadership, and operating model change are redefining the path from technology investment to measurable business value.
Adams brings a distinct perspective shaped by more than two decades working across Hollywood, Silicon Valley, and the Fortune 500. A serial entrepreneur and advisor, he has guided global icons, institutions, and executive teams through high-stakes transformations, helping leaders understand how emerging technologies can influence culture, decision-making, and competitive relevance. His keynote will draw on that experience to help technology leaders think beyond AI as a tool and instead consider how it can become a catalyst for clearer strategy, stronger adoption, and more memorable organizational change.
A co-founder of VICE, Adams helped scale the company from a counterculture publication into a global media brand spanning television, film, digital platforms, record labels, and creative agencies. He now serves on the boards of several globally recognized brands, including Gymshark, Headspace, and Ocean Bottle, and advises ambitious organizations on AI transformation through his “Match Point” methodology, a simplified approach designed to help leaders cut through complexity and create impact.
“AI value is not created by technology alone. It is created when leaders understand how people adopt change, how work needs to evolve, and how new capabilities connect to what the organization is trying to achieve,” says Info-Tech Research Group’s Chief Research Officer, Gord Harrison. “Mark Adams brings a rare perspective from environments where innovation must capture attention, shift behavior, and perform under pressure. His keynote will give CIOs a practical lens for making AI transformation resonate across the enterprise instead of just inside the IT function.”
With AI becoming more embedded across workflows, products, services, and customer experiences, CIOs are being asked to do more than evaluate tools or manage pilots. They must help their organizations understand where AI can create meaningful change, how to communicate that change, and how to build the conditions for adoption at scale. Adams’ keynote will connect the creative discipline behind iconic cultural moments with the execution discipline required for enterprise AI transformation.
By bringing together research, external perspectives, and peer dialogue, Info-Tech LIVE 2026 in Las Vegas will help IT leaders translate AI priorities into practical action. Under the event theme Agentic AI: From Hype to Value, attendees will gain insight into how to prioritize opportunities, redesign workflows, strengthen governance, and turn emerging AI capabilities into sustained organizational impact.
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