Tecnotree wins Asian Telecom Awards 2026, securing two major honours in the United Arab Emirates. The company received AI Initiative of the Year and Digital Initiative of the Year. These awards recognise Tecnotree’s leadership in AI-native digital business support systems (BSS).
Moreover, Tecnotree stood alongside global telecom leaders such as Singtel, Mobicom, Telkomsel, MyRepublic, Telecom Malaysia, Ooredoo Kuwait, and E&. Therefore, the recognition reinforces Tecnotree’s global position in AI-powered telecom transformation.
AI Initiative of the Year: Moments Platform
Tecnotree’s Moments Engagement and Experience Management platform transforms telecom customer engagement. Instead of batch-driven campaigns, it enables real-time contextual interactions.
Real-Time Data Foundation
First, the platform uses a full-stack real-time event data model. It continuously ingests signals from network usage, apps, billing systems, support channels, and location triggers. As a result, operators gain live customer context at every stage of the lifecycle.
GenAI-Powered Segmentation
In addition, generative AI agents power dynamic customer segmentation. The system moves beyond traditional rule-based models. It continuously re-scores users based on behaviour, churn indicators, and predicted lifetime value. Consequently, operators can create hyper-personalised micro-segments instantly.
These segments activate across multiple channels. For example, email, SMS, USSD, IVR, in-app messaging, and WhatsApp campaigns can all be triggered in real time.
Next-Best-Offer and Next-Best-Action
Furthermore, the integrated NBO and NBA engines analyse each customer’s situation. They evaluate usage patterns, sentiment signals, contract milestones, and churn risks. Then, they deliver the most relevant offer or action at the right moment.
As a result, operators see improved conversion rates and reduced churn. In the UAE, deployments have shown measurable revenue growth and higher customer lifetime value.
Digital Initiative of the Year: MVNE/MVNO CX Catalyst
Meanwhile, Tecnotree’s CX Catalyst Initiative highlights the flexibility of Tecnotree BSS Suite 5.0. The suite is AI-native and cloud-native. It is also aligned with TM Forum Open Digital Architecture (ODA).
Faster MVNO and MVNE Launches
Today, telecom operators must launch digital brands quickly. Tecnotree BSS Suite 5.0 enables rapid MVNO and MVNE deployment. Operators can target youth, enterprise, IoT, and digital-first segments without rebuilding legacy systems.
Because the platform uses microservices architecture and TM Forum Open APIs, each component operates independently. For instance, product catalogue, billing, order management, and partner management modules are fully API-exposed. Therefore, new brands can launch in weeks instead of months.
AI Embedded Across the Stack
Importantly, AI capabilities are built into the platform from day one. Predictive churn analytics, automated lifecycle interventions, and GenAI-powered self-service tools are native features. Consequently, even smaller MVNOs can deliver Tier 1-level digital experiences.
Prianca Ravichander, CCO & CMO of Tecnotree, stated that these awards reflect the company’s AI-native strategy. She emphasised that the Moments platform and BSS Suite 5.0 work together as a unified intelligence-driven stack.
Overall, Tecnotree wins at the Asian Telecom Awards 2026 demonstrate how AI-native architecture can modernise engagement and accelerate new telecom business models.
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