The first AI-native growth marketing agency, announced that Peter Gao has joined the company as Senior Vice President of Growth. He is one of 30 hires made in 2025, selected from an acceptance rate of just 1 percent. He brings extensive experience in enterprise sales and go-to-market leadership across the e-commerce technology, advertising technology, and AI advertising solutions. He joins Darkroom from Rokt, where he served as Vice President of Strategic Business Development.
“Peter’s arrival comes as our business becomes increasingly infused with software and AI-native agents. As we expand our sales force to capitalize on that opportunity, he brings the leadership our maturing sales function needs,” said Lucas DiPietrantonio, co-founder and CEO of Darkroom. “His expertise complements my own, and with Peter on board, we expect to unlock Darkroom’s full capabilities for our clients while working with the best brands in the world.”
Peter’s background spans more than a decade of driving partnerships and sales in high-growth technology environments. At Rokt, he was instrumental in forming strategic partnerships and driving sales performance across Retail and Marketplaces. Before that, as Senior Business Development Manager at SuperData, a Nielsen company, he led global sales for Nielsen’s gaming analytics division, securing major deals with companies including Microsoft and Sony. Gao founded a cross-border commerce venture before beginning his career as an Intelligence Analyst at Point72 Asset Management. This breadth of experience has equipped him with deep expertise in B2B sales, team leadership, and market analytics.
This key hire aligns with Darkroom’s strategic focus on expanding its growth footprint and engaging larger mid-market and enterprise clients, building on its award-winning work with leading challenger brands across industries. It underscores the agency’s commitment to investing in senior leadership built on a commerce technology layer, while developing a new kind of AI-powered Growth Marketing Agency. Darkroom describes itself as the first AI-native advertising agency, blending advanced AI agents with human creativity. Its model integrates a seasoned leadership team with a proprietary, AI-driven commerce technology layer to deliver commerce acceleration across Amazon, TikTok Shop, and DTC channels.
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