The Clarins AI Shade Finder introduces a new benchmark in foundation matching. With this latest beauty tech innovation, Clarins enhances its in-store experience through artificial intelligence. The system helps customers and Beauty Advisors identify the most accurate foundation shade in less than 60 seconds.
Developed in collaboration with IlluminateAI, the technology blends advanced light science with professional makeup expertise. As a result, customers receive data-driven shade recommendations instead of relying solely on visual assessments.
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This new shade-matching system uses spectroscopy, the science of light. Backed by more than 30 years of research, the solution transforms a smartphone into a scientific skin analysis tool.
Rather than capturing a single image, the system records a rapid sequence of photos while adjusting screen illumination. It then analyzes how light reflects from the skin. Consequently, it determines tone, undertone, and overall color balance with exceptional precision.
The result is a 96% match rate compared to professional makeup artists. Therefore, clients benefit from highly reliable shade recommendations during consultations.
Beyond Foundation: A Fully Personalized Routine
Importantly, the AI-powered tool does more than match foundation. After completing the scan, Beauty Advisors recommend a full, personalized makeup routine. This includes harmonized shades for concealer, blush, and lipstick.
Because recommendations rely on precise skin data, customers avoid issues like oxidation or mismatched tones. Instead, they achieve a cohesive and natural-looking finish.
Designed as an Exclusive In-Store Experience
Clarins created this innovation as a seamless and intuitive boutique service. The development process involved makeup artists, scientists, physicians, and clients worldwide.
Following successful testing in France and the UK, boutiques reported stronger conversion rates and higher average basket values compared to traditional consultations. Currently, the service operates in more than 100 Clarins boutiques and counters across seven countries, with additional markets launching soon.
Strengthening Beauty Tech Leadership
With this launch, Clarins reinforces its leadership in science-driven beauty innovation. By combining trusted expertise with AI precision, the brand improves both accuracy and customer confidence.
Ultimately, this technology supports Clarins’ strategy to accelerate growth in makeup while delivering measurable, personalized results for clients worldwide.
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