KuCoin, a leading global crypto platform built on trust, announced that its Global Brand Ambassador, world-renowned golfer Adam Scott, made his first appearance using a KuCoin-branded golf bag at this week’s BMW PGA Championship. The debut not only marks a major milestone in KuCoin’s partnership with Scott, but also marks a significant moment as a global cryptocurrency exchange has been showcased on a branded golf bag at an international elite tournament—highlighting a breakthrough in industry sports marketing.
Adam Scott is celebrated for his precision, consistency, and resilience on the course. In 2013, he became the first and only Australian to win the Masters Tournament and has long remained among the world’s top-ranked golfers, recognized as one of the sport’s most elegant and enduring champions. His partnership with KuCoin reflects a shared commitment to trust, precision and resilience both in sports and in the crypto industry.
Since its founding, KuCoin has served over 41 million users across 200 countries and regions, advancing the adoption of blockchain and digital assets through security and compliance, product innovation, and global partnerships. The debut of the KuCoin-branded golf bag not only extends the company’s brand story but also highlights a new dimension of KuCoin’s global presence.
“We are thrilled to see Adam Scott step onto the international stage carrying the KuCoin-branded golf bag,” said BC Wong, CEO of KuCoin. “As an icon in the world of golf, Adam embodies trust and resilience—values that KuCoin shares in driving progress in the crypto industry. This collaboration has already resonated with our global community and sports fans alike.”
At the BMW PGA Championship, Adam Scott’s historic first appearance with the KuCoin-branded golf bag has already captured worldwide attention. As the tournament continues, the branded bag will remain a standout on the course, symbolizing the shared spirit of innovation and resilience between golf and the world of crypto.
