The Suppies Highlight Excellence in Supplements
The Vitamin Shoppe has officially launched The Suppies, its first annual awards program recognizing innovation and achievement in wellness and sports nutrition. Developed in collaboration with the editors of Men’s Health and Women’s Health, the initiative celebrates brands that deliver quality, performance, and consumer impact.
As the supplement market continues to grow, customers face more choices than ever. Therefore, The Suppies aim to provide clarity by spotlighting trusted products and standout brands.
How The Suppies Winners Were Selected
The awards span 13 key categories, including wellness essentials, protein bars, healthspan, and sports nutrition. Importantly, the evaluation process combined editorial expertise, merchant insight, and frontline retail feedback.
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Editors from Men’s Health and Women’s Health selected eight category winners.
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The Vitamin Shoppe’s merchant team chose three top-performing brand awards.
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More than 1,000 Health Enthusiasts® voted on two customer-favorite products.
Because multiple expert groups participated, the results reflect both scientific credibility and real-world performance.
Editor-Recognized Innovation at The Suppies
This year’s award-winning products demonstrate leadership across several supplement categories:
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Best in Sports Nutrition: BodyTech 100% Pure Creatine Monohydrate Powder
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Best Protein Bar: David Peanut Butter Chocolate Chunk Protein Bar
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Best Wellness Essential: Vthrive Bioactive Multivitamins
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Best Viral Product: Clean Simple Eats Pink Burst Clear Protein Powder
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Best for Healthspan: Nordic Naturals Ultimate Omega
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Best Brand Ambassador: Lean Beef Patty for Gorilla Mind
Each winner stood out for ingredient quality, transparency, and measurable results. In addition, many brands showed strong consumer engagement and rapid growth.
Buyers’ Picks and In-Store Favorites
Beyond editorial honors, The Vitamin Shoppe recognized brands that achieved exceptional growth and partnership success:
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Brand of the Year: Transparent Labs
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Partner of the Year: RAW Nutrition
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Launch of the Year: David Protein Bars
Meanwhile, store associates selected:
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Best in Wellness: Mary Ruth’s Liquid Morning Multivitamin
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Best in Sports Nutrition: Transparent Labs 100% Grass-Fed Whey Protein Isolate
These selections highlight how innovation translates into customer trust and measurable performance.
Celebrating The Suppies Awards Event
The awards ceremony took place on February 18 at Electric Lemon inside the Equinox Hotel. Founders, executives, creators, and industry leaders gathered to celebrate excellence shaping the supplement industry.
Ultimately, The Suppies reinforce The Vitamin Shoppe’s position as a trusted authority in wellness and sports nutrition. By recognizing meaningful innovation, the company helps consumers make confident supplement choices.
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