Youth To The People is officially entering its sun care era. The skincare brand known for its superfood-fueled, science-backed formulas is dropping its first-ever sunscreen—and yes, it’s everything consumers have come to expect from Youth To The People. Meet Youthscreen™ ($30), an SPF 60 Daily Hydration + Pollution Defense Fluid that’s clean, chemical, completely transparent, and ready to change how you feel about sunscreen forever.
This isn’t just another SPF. Youthscreen is a skin health essential designed to hydrate, protect, and future-proof your face. Clinical testing shows that Youthscreen delivers 24 hour hydration with +115% immediate moisture boost, improves moisture retention by 97%, and provides +23% defense against pollution adhesion. Plus, it prevents premature skin aging caused by sun exposure and reduces oxidation by 92%. And, while it’s working hard behind the scenes, you’ll barely feel it a natural dewy finish, ultra-lightweight texture, and zero white cast.
Youthscreen is one of the only chemical SPF’s expected to be Clean at Sephora, and it’s tested to be non-comedogenic, suitable for acne-prone and sensitive skin, and wears beautifully under makeup 98% of users agree it doesn’t pill.
“We didn’t want to make a ‘good for a clean sunscreen’ sunscreen we wanted to make the sunscreen,” says Joe Cloyes, co-founder of Youth To The People. “Youthscreen is ultra-lightweight, invisible on every skin tone, and feels more like skincare than SPF. It’s what we’ve always wanted to wear, so we made it.”
With a tone-inclusive, broad-spectrum SPF 60 formula that protects from both UVA and UVB rays, Youthscreen melts into the skin with a barely-there feel and classic SPF scent. The formula is packed with skin-loving ingredients, including Dandelion Root for anti-pollution benefits and radiance boosting, Kale and Green Tea Extracts to fight free radical damage, and Vitamin E, Jojoba, and Bisabolol to hydrate, soothe, and support skin’s recovery from existing UV damage.
“We’re known for pushing skincare forward, and we knew sun protection had to be next,” says Greg Gonzalez, co-founder. “Youthscreen is everything we believe in high-performance, inclusive, clean, and backed by real science. And it feels so good on your skin, you’ll actually want to reapply.”
