The modern observability platform delivering 140x lower storage costs with zero database management, today announced the appointment of Shani Shoham as Chief Revenue Officer. Shoham brings over 15 years of proven B2B SaaS go-to-market expertise, having scaled companies from early stage through multiple successful exits totaling over $200 million.
The appointment signals OpenObserve’s transition from product-market fit to aggressive market expansion as enterprises increasingly abandon expensive, complex legacy observability solutions.
“Observability has become fundamentally broken,” said Shoham. “Companies are spending 10-15% of their cloud budgets on observability platforms that force them to sample data, require teams to spend 15-20 hours weekly managing infrastructure, and still can’t deliver fast incident resolution because tools are fragmented. OpenObserve’s S3-native architecture isn’t incremental improvement—it’s a fundamental reset of what observability should cost and how simple it should be to operate.”
Shoham detailed his perspective on the observability crisis in a blog post published today.
Proven Track Record Scaling Technical Companies
Shoham joins OpenObserve from a distinguished career scaling B2B infrastructure companies such as WekaIO (currently at $1.6B valuation), Testim.io (acquired by Tricentis for over $200M) and 21 Labs (Acquired by Perforce).
“Shani has a track record of scaling technical infrastructure companies by deeply understanding customer pain and translating it into clear business value,” said Prabhat Sharma, CEO and Founder of OpenObserve. “He’s spent 15 years solving the challenges of VPs of Engineering and CTOs and building GTM teams that help engineering organizations solve for operational complexity. That makes him the perfect leader to take OpenObserve to market at scale.”
Technical Innovation Driving Disruption
OpenObserve’s architecture delivers fundamental advantages over legacy platforms:
- S3-Native Parquet Storage: 140x lower storage costs than Elasticsearch with zero database management
- Single Rust Binary: Replaces complex multi-service architectures with one stateless binary
- Unified Platform: Consolidates logs, metrics, traces, and RUM in one UI with SQL and PromQL support
- OpenTelemetry-Native: Built on open standards to prevent vendor lock-in
Organizations reduce observability costs by 60-80% while improving incident response by 40-60% and eliminating the operational toil that burns out SRE teams.
Aggressive Expansion and Hiring
Under Shoham’s leadership, OpenObserve will significantly expand across sales, marketing, customer success, and partnerships. The company is actively hiring, with open positions at openobserve.ai/careers.
“This isn’t about incremental growth—we’re building the go-to-market engine to become the category leader in modern observability,” said Sharma. “With Shani leading our commercial organization, we’re positioned to capture enterprise demand at scale.”
OpenObserve serves Fortune 500 companies and innovative startups globally, with SOC2 Type II and ISO 27001 certification enabling adoption in regulated industries.
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