Loyalty Juggernaut Inc. (LJI), the pioneer of cloud-native loyalty technology, announced the latest release of its flagship platform, GRAVTY®, at AWS re:Invent 2024. This update delivers unprecedented scalability and responsiveness, empowering the world’s largest and fastest-growing loyalty programs.
GRAVTY® features a microservices-based, autoscaling serverless architecture that ensures high availability and exceptional performance, seamlessly handling peak loads. The platform processes over 100 million transactions per hour, averaging more than 30,000 transactions per second (TPS), with an impressively low average latency below 50 milliseconds, setting a new benchmark for high-volume transaction systems.
“GRAVTY®’s serverless infrastructure is a game-changer for loyalty programs, offering a new level of operational agility, cost-efficiency, and scalability,” said Kalpak Shah, Chief Technology Officer at Loyalty Juggernaut. “Our platform is designed to support the largest loyalty programs and ecosystems, processing billions of transactions per day with minimal latency, delivering real-time customer rewards, redemptions, and personalized experiences at scale.”
Employing AI-driven optimizations and a serverless framework, GRAVTY® stands as the only AI-powered, dynamically scalable platform in its category. This approach provides organizations with peak performance at all times and also enhances efficiency through automated resource allocation. With a unique combination of high availability, fast data processing, and real-time scaling, GRAVTY® is the platform of choice for enterprises requiring both agility and resilience in high-stakes environments.
“AWS is proud to support Loyalty Juggernaut’s GRAVTY® platform as it sets new benchmarks in performance, scalability, and reliability for loyalty ecosystems,” said Josh Kahn, worldwide tech lead for serverless at AWS. “By leveraging AWS’ serverless capabilities, including AWS Lambda, ECS Fargate, DynamoDB, and RDS, GRAVTY® has achieved a dynamic, high-performance architecture optimized for today’s fast-growing, data-intensive loyalty programs.”
