TEN Holdings, Inc. (NASDAQ: XHLD) (“TEN Holdings” or the “Company”), a provider of event planning, production, and broadcasting services through its subsidiary, Ten Events, Inc., a Pennsyvania corporation (“Ten Events”), today announced the launch of an Early Adopter Program for its software-as-a-service (“SaaS”) product, Ten Events Pro (“Ten Pro”). This strategic initiative marks a pivotal evolution in the Company’s offering portfolio and is anticipated to provide an opportunity for scalable, higher-margin growth.
Ten Pro, a product of Ten Events, is designed to provide professional-grade production quality for virtual and hybrid events with flexibility, speed, and control. From town halls to global product launches, Ten Pro is expected to empower clients to deliver premium experiences at scale, all from a single, intuitive dashboard. Its studio-grade visuals, real-time control and reliability, and integrated customization features are engineered to meet the demanding needs of our enterprise clients.
The Early Adopter Program, scheduled to begin as early as July 1, 2025, is an exclusive-access opportunity allowing selected companies to experience the Ten Pro platform ahead of its public release. Participants will gain early access to the beta version of Ten Pro, provide critical user feedback, and play an instrumental role in refining the platform’s development ahead of the official product launch and general availability, expected in early 2026.
“Our transition into a SaaS-based model with the introduction of Ten Pro is a defining milestone for TEN Holdings and our shareholders,” commented Randy Jones, CEO of TEN Holdings, Inc. “This move is anticipated to allow us to reduce operational costs typically associated with traditional event production service delivery, while unlocking a scalable and recurring revenue stream. Ten Pro is more than just a product—it’s a transformation of how we deliver value to our clients.”
Unlike the traditional event production service model, which often incurs significant labor and event coordination costs, Ten Pro’s SaaS platform aims to significantly improve margins by automating and streamlining complex event production tasks. Its cloud-based design enables scalability, giving clients the freedom to produce and manage events of any size with less dependency on high-cost event production resources.
