Clarivate Introduces IPOne

A leading global provider of transformative intelligence, today announced IPOne, a unified platform that combines purpose-built AI agents and trusted proprietary data to power intellectual property (IP) research and...

Why First-Party Data Is Reshaping Martech

In the last decade, marketing technology evolved around one dominant assumption: data could be collected almost everywhere. Third-party cookies, cross-site tracking, mobile identifiers, and external audience marketplaces powered personalization,...